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Arab Artists Become A Marketing Technique
الأحد, نوفمبر 25, 2007 // 0 التعليقات // Arabic Digest // Category: Amr Diab , Elissa //It was Elissa who made me realize how Arab celebrities are following the lead of Western actors and actresses in becoming a marketing technique. Nancy had her Coca- Cola advert, Amr Diab and Hayfa worked with Pepsi but the one that beat them all was Elissa. Not only is Elissa the new ‘face’ for Lux and has an advert featuring her that is repeated TV and her own bar of soap but she has also signed a contract with the Gold Manufacturers ‘Lazurde’ and ‘Vogue’ for sunglasses.
The question I have regarding this is an ethical one, is it ok for celebrities who some people idolize to take advantage of our love for them to make some extra cash. It is obvious that the motivation behind people like Elissa and Nancy to make these adverts is to make some extra money but what if someone who idolizes Elissa is so affected by these ads that all her money starts getting wasted on luxury products which she doesn’t need. It gets even more dangerous when people like Nancy advertise for Coca- Cola which has been proven to cause some damage in your bones when drank in excess, is it ethical?
Source : waleg
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